Critical Connections was written especially for people like you, small business owners, the self-employed, as well as those providing professional and personal services. Critical Connections delivers answers to your burning marketing questions. Where do I begin? How do I deal with the anxiety coming from creating and implementing a marketing plan? What do I really need to know about social media? How do I get the best marketing bang for the buck?
Loaded with tips, tactics, quizzes, real life-stories and examples, Critical Connections helps you create a customized marketing plan. It is part workbook and part self-help and resource guide, wrapped into one book written to involve you in every step of building your marketing plan. The strategies and tactics presented are particularly helpful if you depend on referrals to build your business.