5 Tips to Make Your Elevator Speech (ES) More Impactful
You have an idea of what you want to say in your ES. You feel confident that your talking points are solid. Your introduction is brief. Your statement about what you do in terms of what’s in it for the person you’re talking to is succinct. Your statement indicating how passionate you are about what you do is precise. And, your statement or two that ends the conversation is clear.
Here are some ways to fine-tune your ES.
- Think of your ES as your business card in action. Most likely, you will want to modify or refine your elevator speech based on who you are talking to.
- Use plain English, not professional jargon. Don’t hide behind jargon. If you are talking to someone in your professional community, tone down the jargon and remember to use mostly jargon-less words. Remember, you only have one chance to make a first impression.
- Practice your ES out loud in front of a mirror. No matter how painful and embarrassing it is, you should practice your ES in front of a mirror. If you really want to experience terror, try practicing it in front of your spouse or child.
- Be prepared to improvise and adapt on the spot. Consider having two or three variations of your ES depending on who you’re talking to.
- Land the plane, smoothly, safely and quickly – Don’t drag your ES on and on. Once you start repeating yourself, then it’s time to end it. Quickly decide what kind of follow-up you want: exchange business cards; ask for a meeting; ask for the name of someone else who might be helpful.
Don’t despair, It’s OK to use your elevator speech on an escalator.
There’s lots more tips and tactics to build your business in Critical Connections-The Step-by-Step Guide to Transform Your Business Through Referral Marketing