Are You Asking The Right Question?
This is a short tale of two focus groups. My goal is to show…
Learn Something New Every Day
You'll be interested in four practical courses I…
Where Did Your Customers Go?
Marketing researchers have obsessed over customer loyalty for…
Is Your Web Content Compelling?
Feature-Oriented Content
Way back in the early days, advertisers…
Way back in the early days, advertisers…
Snakes, Spiders and Public Speaking
Are you afraid of spiders? Snakes? Heights? How about fear of…
What’s The Difference Between an Elevator Speech and a Power Mssage?
In this post, I’m going to talk about power messages and elevator…
Big Numbers – Little Impact
Let’s say you’re asked to write a public service announcement…
10 Expert Views on Print vs. Digital Marketing
The folks at MetroVista interviewed me and nine other marketing…
Do You Suffer From Brochure Inertia?
You probably know a small business owner who has stacks of unused…
What Do You Need?
ABC Corporation wanted to find out how they could improve their…
DailyBitsOf what?
Interview with Niklas Laninge
As a marketing consultant, published…
As a marketing consultant, published…
What’s The Difference Between Transactional and Relationship Marketing?
What’s The Difference Between Transactional and Relational…
Recent Blog Posts
Learn Something New Every DayMarch 8, 2018 - 12:07 pm
Where Did Your Customers Go?February 12, 2018 - 12:23 pm
Is Your Web Content Compelling?January 11, 2018 - 4:06 pm
Snakes, Spiders and Public SpeakingDecember 27, 2017 - 3:30 pm
What’s The Difference Between an Elevator Speech and a Power Mssage?November 1, 2017 - 11:46 am
Big Numbers – Little ImpactSeptember 5, 2017 - 3:25 pm
10 Expert Views on Print vs. Digital MarketingAugust 2, 2017 - 1:09 pm
Do You Suffer From Brochure Inertia?July 10, 2017 - 12:08 pm