Evan Leepson – Page 5 – Leepson Associates

About Evan Leepson

Evan is a marketing and organizational development consultant. He taught Organizational Behavior at the Keller Graduate School of Management. He was a Senior Consultant at GE Healthcare’s Performance Solutions where he drew up scores of marketing plans for healthcare clients. In that capacity, he diagnosed client needs and managed marketing project teams.

Evan conducts marketing workshops for SCORE- DC, the Maryland Women’s Business Center, and the Integrated Sex Therapy Institute.
He was a judge at the StartRight! Women’s Business Plan Competition in Maryland.

Evan earned his M.B.A. from Averett University and an M.S.W. and B.A. from West Virginia University.

Evan is the author of Critical Connections: The Step-by-Step Guide to Transform Your Business Through Referral Marketing. Critical Connections a marketing and self- help resource guide for small businesses, and professional and personal services providers.

He has written more than fifty articles on all aspects of marketing.

Entries by Evan Leepson

Why I Hate Jargon in 69 Words

June 29, 2016/in Copywriting, Email Marketing/by Evan Leepson

I couldn’t have said it better. So, I won’t. “This matter of language is important. Professional jargon–on Wall Street, in humanities departments, in government offices-can be a fence raised to keep out the uninitiated and permit those within it to persist in the belief that what they do is too hard, too complex, to be […]

Here Comes the Jargon Police

June 16, 2016/in Branding, Copywriting, Networking, Relationships/by Evan Leepson

PLEASE NOTE In order to make the most out of reading this post, you’ll want to download and print it. Why? I’ve included a fun exercise for you, so you’ll want to write down your answers. Sometimes, I take on the role of a Jargon Police Officer. In this formidable position, I monitor my client’s and […]

Essential Elements of an Awesome Website

June 6, 2016/in Marketing Strategy & Planning, Websites/by Evan Leepson

I encourage all of you who are promoting a service or product to keep current on the latest trends in building and transforming your website. Let’s hear from Gabe Seiden at Connect4 Consulting about making sure you’re dotting your i’s and crossing your t’s when it comes to building your website.Your website is often the first interaction […]

Business Relationship Destroyer #3: Making Up Stories

May 30, 2016/in Customer Loyalty, Customer Service, Relationships/by Evan Leepson

In the last two episodes of How to Destroy a Business Relationships, I talked about focusing on negative communication and not taking things personally. Today’s destroyer rears its ugly head when you try to guess what the other person is thinking. Destroyer #3 occurs when you make up stories about your customer or yourself. Every […]

Failure in Not an Option

May 23, 2016/in Marketing Plan, Marketing Strategy & Planning/by Evan Leepson

What is holding you back from creating and executing your marketing activities in a timely way? You’d be surprised. Below, I’ve listed six challenges that might derail your marketing efforts. Where did I get this? I’ve experienced all of these challenges one time or another during my career as a marketing professional. I’m not suggesting […]

Networking Tips for Introverts

May 16, 2016/in Marketing Strategy & Planning, Networking/by Evan Leepson

You have been repeatedly told by colleagues and have read about the benefits and importance of attending networking events. “It’s what you do as a business person.” “It’s where your customers and referral sources are.” Does this sound familiar? So, you say to yourself, “This is something I must do. It’s is all well and […]

Back to the Future

April 25, 2016/in Customer Service, Marketing Strategy & Planning, Relationships/by Evan Leepson

I found this amazing insight on ethics and interpersonal relationships from the Talmud written more than 1,900 years ago. A wise man does not speak before one who is greater than him in wisdom or in years; he does not interrupt the words of his fellow; he does not rush to answer; he asks what […]

Business Relationship Destroyer #2: Taking Things Personally

March 31, 2016/in Customer Loyalty, Customer Service, Relationships/by Evan Leepson

I had an appointment with a new coaching client at 1:00 p.m. at my office. The client confirmed his appointment via email the day before. At 1:00 p.m. he was not there; at 1:15 p.m. he was not there. At 1:25 p.m. I called his cell phone. The call went directly into voice mail. By […]

Are You Getting Sucked Into The Social Media Vortex?

March 28, 2016/in Social Media/by Evan Leepson

Recently, I was conducted a marketing workshop for small business owners. When it came time to discuss how to use traditional marketing tools and tactics, something happened in the workshop that caught me off guard. One of the workshop participants blurted out that he just heard about a cool, new app. Emphasis on ‘cool’. To […]

Working With Creative Professionals – Part 2

February 1, 2016/in Working With Creative Professionals/by Evan Leepson

Working with Graphic Designers, Copywriters, and Web Developers: An Interview with Alizah Epstein Part 2 I interviewed Alizah Epstein, Chief Creative Officer at Epstein Creative for this Q & A. Epstein Creative is a full-service graphic and website design studio that provides a full range of professional creative and marketing services. Alizah and I discussed […]

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