Entries by Evan Leepson

How to Win Friends and Influence People

You can have the best marketing plan, tons of creative ideas for your social media campaign, and a killer product or service. But, if you don’t communicate your message in a compelling and persuasive way, you might as well pack up and shutter your store (virtual or  brick and mortar).  Here’s a primer on how […]

Where Did Your Customers Go?

Marketing researchers have obsessed over how to make customers become loyal customers.  Large corporations have devised elaborate customer loyalty programs. But things are changing, quickly. Nowadays, customer loyalty is slipping through the fingers of corporations. I sifted through several market research studies on loyalty and brand loyalty. I concluded that when it comes to keeping […]

Is Your Web Content Compelling?

Feature-Oriented Content Back in the day (when exactly was that)? advertisers would go to great lengths to tout the features of their product or service. Their goal was to convince you that the quality of their product or service was superior. Think of how excited you got when you read the product’s promotional literature. It […]

What’s The Difference Between an Elevator Speech and a Power Message?

Today I’m going to discuss power messages and elevator speeches. The topic of topic of elevator speeches is covered in my post called Does Your Elevator Speech Stop at the Right Floor? If you’re self-employed and your business relies on referrals from colleagues or others, you’ll want to have an elevator speech and power message. […]