Entries by Evan Leepson

The Perfect Way to Spend Time in a World of Social-Distancing

Let’s face it, you’re worn out playing CandyLand, piecing together jigsaw puzzles, and gorging on YouTube cooking shows. You’re tired of adhering to the one-sheet toilet paper protocol. Here’s the antidote to your social-distancing problems: Hire your teenaged niece and nephew to build, fix or redesign your website. If you somehow manage to get them […]

Giving Advice vs. Listening

Food For Thought: People love to give advice. When someone gives you advice, the advice they give is most likely about what they need rather than what you need. Recently, I sent a secure email to my doctor’s office asking for a call back so I could discuss the details about whether I need to […]

Social Media: Where Do I Begin?

I’m interviewing Alizah Epstein from Epsteincreative.com in Rockville, Maryland. Alizah and her team of marketers, graphic designers, and web developers work with their clients to communicate their messages, capabilities, and brands—online, on paper, or in person. I asked Alizah about what someone needs to know when they are thinking about using social media to build […]

Tell Me a Story

Please, Tell Me a Story “Death by PowerPoint is painful.” Max Zaklow-Leepson In the past, I’ve written about the pros and cons of using PowerPoint to present information. Part 1  PowerPoint: What’s the Point? Part 2 is PowerPoint: Making the Most Out of Your Presentations   Instead of pontificating about why PowerPoint is fraught with misleading […]

How to Win Friends and Influence People

You can have the best marketing plan, tons of creative ideas for your social media campaign, and a killer product or service. But, if you don’t communicate your message in a compelling and persuasive way, you might as well pack up and shutter your store (virtual or  brick and mortar).  Here’s a primer on how […]