The Perfect Way to Spend Time in a World of Social-Distancing

Let’s face it, you’re worn out playing CandyLand, piecing together jigsaw puzzles, and gorging on YouTube cooking shows. You’re tired of adhering to the one-sheet toilet paper protocol.

Here’s the antidote to your social-distancing problem: Hire your teenaged niece and nephew to build, fix or redesign your website.

If you somehow manage to get them on the phone, make sure you’re on the same talking level. After all, you don’t want to talk down to them.  Use powerful words such as Awesome…I Love It… Super…Super Cool. In response to a question, use the word “basically” as many times as you can.  Just don’t throw shade on the conversation.

If you’re using email to communicate to them about something complicated expect one-word answers. And, most importantly, don’t expect your email to get read.

A Picture is Worth a Few Words

Ask them to use a photograph of stacked rocks and gurgling water prominently on your homepage. It’s guaranteed to have a calming effect on visitors.

Tell the teens to find a place to insert a quote, preferably from an obscure 18th-century Polish philosopher. It will add a touch of class. And it will teach them a bit about history. I’m more of a Kramer fan and use “Who turns down a Junior Mint?” as the content theme.

To add credibility to your website, insert a photo of an empty waiting room. No website would be complete without your photograph.  The teens might suggest you use a selfie, glamour shot, or passport photo. Ask them for their suggestions.

Time Is Not Money

Here are two ways to handle the payment question.

1: Before they start working, do not discuss how much you will pay them. When the project is complete, surprise them with a gift card from Bed Bath & Beyond.

2: At the beginning of the project, ask them how much they’re going to charge. Don’t be surprised if they say, “Dunno. what do you think?”  Another response might be, “Lemme ask mom.”

Don’t be taken aback when in response to the question “how long will the project take to complete?” They might say, “Hmm, I have to prepare for mid-term exams, and an upcoming debate club competition. Oh, I’m on the soccer team and have daily practice after school.”

Now it’s time to let the teens do their thing.

Give them a wide berth and see what happens.

 

Evan Leepson, MBA is a marketing and organizational development consultant. He is the author of Critical

Connections: A Step-by-Step Guide to Transforming Your Business Through Referral Marketing