Help Is On The Way
If you’ve been suffering from the pain and anguish of marketing paralysis, don’t worry. You can get immediate and long-term relief by doing the following:
Phone a Friend. It’s a good idea to talk things over with a friend and get some advice. You might want to discuss a new idea, clarify a stumbling block, or just plain talk about your business. When you’re considering starting a solo business, it gets lonely quickly in the early stages of planning your business strategies.
Phone a friend who is not employed in your industry or profession. You want fresh eyes on your situation. You want the other person’s perspective. When you initially talk with your friends, do not ask them to solve your problem for you. However, most of the time, when someone gives you advice, the advice is more about what the other person needs rather than what you need.
Do not let them give you advice (easier said than done). Ask them to listen and act as a sounding board. Sometimes, just saying aloud what your situation is can be helpful. Now, you can brainstorm ideas or solutions.
Write It Down. Now it’s time to get back to basics. In order to jump-start your marketing efforts and prevent yourself from getting paralyzed, do the following:
In one or two sentences, write your answers to the following questions.
- What are the unique characteristics of my target market?
- What is my compelling message I want to communicate to my target market?
- What is the number one most effective promotional vehicle to get my message out?
Use your answers to the above questions as a reminder to keep yourself on track and help you focus on where your business is going and what will be driving your marketing decisions. If you feel yourself becoming paralyzed, refer back to your answers.
What are your strengths and challenges?
Why are we talking about personal strengths and challenges? If we understand some of the more personal thoughts we have about marketing your business, we can get a better handle on how to overcome marketing paralysis.
A strength is a trait, characteristic, or skill that comes effortlessly to you. Sometimes others recognize your strengths while you minimize them. We usually take our strengths for granted. If something comes naturally to you, it’s a strength. Most likely you enjoy using your strengths. You’ve always valued your strengths. In a more ethereal sense, you can’t be great at doing something unless it’s a strength.
A challenge (intrinsic or extrinsic) is some activity that takes you out of your emotional and intellectual comfort zone and could cause paralysis. When you face a challenge, you’ll need to harness your internal strengths to overcome the challenge. My psychotherapist friends like to say that dealing with a challenge can be an area of personal growth.
There are two different approaches to working with your strengths and challenges. In the first approach, you identify your strengths and use them to their fullest advantage. In the second approach, you recognize your challenges and work to overcome them. Your strengths are not necessarily related to your challenges, but they can be.
If you identify your strengths and challenges, you’ll be able to build on them and meet any challenge that might pop up along the way.
Try this: Name two strengths you bring to building your business. Now, name two challenges you face. If you want to avoid marketing paralysis, go with your strengths.
In Chapters 1 and 2, you learned about the causes of marketing paralysis. In Chapters 3, 4, and 5 learned the signs and symptoms of marketing paralysis. And, in Chapter 6 you learned about your strengths and challenges as related to marketing.
Now, you’re armed with all the weapons you need to overcome marketing paralysis. Go for it.
There’s lots more tips and tactics to build your business in Critical Connections-The Step-by-Step Guide to Transform Your Business Through Referral Marketing