Question 1: How many of your own business cards do you have in your wallet, purse, or brief case? If you have less than five, hurry up and put more in your wallet, purse, or briefcase. Or, have more printed.
Question 2: How many of your business cards do you have laying around your house or office? If you have fewer than fifty, go online now and order more.
Question 3: YES or NO. I have up-to-date business cards. If you answered No, you know what to do.
So, what’s the big deal about business cards? Along with having a prepared elevator speech, you should always have up-to-date business cards on hand. And, here’s an example of why.
I recently, attended a networking event. I met a lawyer who specializes in working with small business owners on legal matters. He was the perfect referral source for me. I wanted to follow up with him and at the end of our brief conversation, I asked him for his business card. He fished through his wallet and found a crumpled up, dog-eared business card. He took out the card and said, “Oh, my phone number changed, and so did my email address”. He scribbled his new contact information on the back of his card and handed it to me. I then thought twice about contacting him. There must be other lawyers with his specialty who don’t have crumpled, outdated business cards. I did not contact him.
You know what they say about first impressions. Is this the kind of first impression you want to make?
You can drive yourself crazy reading articles on the Internet about what to include or exclude on your business card, whether to purchase or use free templates, which fonts to use, etc.
6 tips for creating a legible and succinct business card
- Put your contact information on one side only.
- Use one or maybe two different fonts. If your customers are over the age of 50, pump up the size of the font.
- Put the least amount of contact information on your card. Do you need to put your landline, cell, fax, email address, mailing address, website, Twitter, Facebook, LinkedIn, Pinterest, or Instagram logos on the card? Is it necessary to put an inspirational phrase on the card? Less is more.
- Make sure any graphic you use does not overshadow your contact information.
- Even though you get price discounts when you order larger quantities of cards, buy small quantities. You never know when your contact information might change.
- Before you go ahead and print your business cards, have a friend look it over. You’ll be surprised at, in the rush to print the card, glaring typos are made.
If you have any doubts about what your card should say and how it should look, check out other people’s cards. You might get some good ideas.
There’s lots more tips and tactics to build your business in Critical Connections-The Step-by-Step Guide to Transform Your Business Through Referral Marketing