10 Expert Views on Print vs. Digital Marketing

The folks at MetroVista interviewed me and nine other marketing experts (I never thought of myself as a marketing expert) to get our take on print vs. digital marketing. Here’s one part of the introduction to the article.

  • Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute. The web can be full of, well, “fake news”.
  • Print marketing might actually have a higher visibility rate because it cannot be as easily disposed of by a click of a finger. Your consumer will at some point hold your information in their hands, not just on their phone.
  • Print marketing targets those who are not always logged in online.

 

You can find the entire article at http://75.112.188.110/blog/10-expert-views-on-print-vs-digital-marketing/

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