The folks at MetroVista interviewed me and nine other marketing experts (I never thought of myself as a marketing expert) to get our take on print vs. digital marketing. Here’s one part of the introduction to the article.
- Print marketing offers its audience a sense of creditability; it takes time to write, edit, publish, and distribute. The web can be full of, well, “fake news”.
- Print marketing might actually have a higher visibility rate because it cannot be as easily disposed of by a click of a finger. Your consumer will at some point hold your information in their hands, not just on their phone.
- Print marketing targets those who are not always logged in online.
You can find the entire article at http://188.8.131.52/blog/10-expert-views-on-print-vs-digital-marketing/